You can send out your eZine issues on a monthly basis to your subscribers. It is also important that you have a flexible choice in automating the process of sending out your eZine issues for you or manually sending them on a monthly basis.

An ezine publisher can easily and conveniently spread your marketing influence and expertise to your base of subscribers from the shoes of an ordinary individual. Also you do not have to invest in expensive printing equipment, brick and mortar business, and hiring staff just to run your own newsletter publication, resulting in a lot of time, money and effort saved.

An auto responder equipped with a broadcast feature is all you need to start your own ezine to enable you to reach out to your massive subscribers whom you can regard as your prospects, too.

All in all, if you do not have the commitments of creating your own product for sale, publishing your own online newsletter can be one of the wisest decisions you will ever make, given the benefits of impressive marketing power and influence it can offer to you.

1.Text Ezine- This is the most common and the only that you will ever need is your own wirting skill.

2. HTML Ezine- through HTML, you can make your ezine more sophisticated and appealing to your readers or subscribers. You can change fonts, put pictures and etc.

3. PDF Ezine- This is the least common because it consumes a lot of time and effort. They are usually published on  amonthly basis. The upside for this is that you can put in your affiliate links in your PDF eZine issue and allow your subscribers to pass the eZine issue around.

With these choices, you can choose which format would suit you and your Ezine the best.